Market research, Surveys, Entrepreneurship, Customer needs, Success, Empathy, Ale Wiecek Rojo

• 23/10/23

How to Carry Out Customer Research - Part 1 Out of 3 | Episode 19

In today’s episode, I’m breaking down for you STEP BY STEP the Human Centred Design research methods I charge clients and entrepreneurs $$$$$ that will help you at any stage of your business, SPECIALLY when you are trying to launch anything new.

I’ve seen entrepreneurs and founders just like you be scared of doing any research beyond a survey.

While surveys have their place, they're not the sole key to understanding your customer's pain points and needs. You must dig deep into customer research before creating products or services to help your target customers.

You are going to learn the importance of customer research in understanding customer needs, pains, and preferences, focusing on the solution, empathizing with your customers, and understanding your competition through various research methods.

Remember that an entrepreneur's proper understanding comes from walking in your customer's shoes and genuinely connecting with their needs and pains.

You and I are going to break down the importance of customer research, utilizing various research approaches, techniques, and frameworks.

Together, let’s learn how these techniques can uncover helpful insights into customer behaviors, needs, and preferences.

This is going to be a lot of learning, are you ready for it? :)

Xo, Ale

Topics we will cover:

(00:02:31) Why is customer research important?

(00:03:44) Analyzing the problem before jumping into the solution

(00:05:13) Understanding customer's unarticulated needs

(00:07:28) The “double diamond approach”

(00:09:44) Different personas of your services

(00:11:10) Guerrilla interview and field observation

(00:13:28) Observing the “What,” “How,” and the “Why”

(00:17:31) Advertisement: Get ready for an incredible journey to living in alignment! I'll be touring cities near you, spreading wisdom on entrepreneurship and business startups, and embracing your purpose-driven path. Join the Living in Alignment Tour!

(00:20:19) The Five Whys

(00:23:54) The importance of large-scale data analysis

(00:26:35) What is AB-Testing?

(00:27:40) The three components of research

Key Takeaways:

"You need to know your competition, customers, and competitors' customers. You need to know their strengths and weaknesses because it's going to help you understand your opportunities." – Ale Wiecek Rojo

"Surveys have a place, but they're not the only way to understand your customer's pains, your customer's needs and empathize with them." – Ale Wiecek Rojo

"The more your product solves something that your customers want and need, that is the moment where your product, idea, solution, and project will be successful because you've listened and empathized." – Ale Wiecek Rojo

"Context interviews will allow you to deep dive into not just your customers behaviors, needs and wants but also going deeper into the things that they would not have told you otherwise in a survey." – Ale Wiecek Rojo

"These five whys can give you a great depth in things that the customer is not telling you now. You will not feel comfortable asking these why questions, and you will not feel comfortable going deeper, but you must." – Ale Wiecek Rojo

"If you're launching something that is quite a large volume in the industry, you must speak to a hundred people." – Ale Wiecek Rojo

"Competitor analysis is where you study the different players in the market, and that's when you look at their strengths and their weaknesses, and that's a great way to understand your competitors." – Ale Wiecek Rojo

"You need to build your product in a certain way based on the opportunities that you have off the back of their (competitor) weaknesses." – Ale Wiecek Rojo