Dive into the practical application of conducting two of the most popular methods of research - interviews and surveys.

Learn the comprehensive toolkit for conducting effective customer research to gather a well-rounded view of your audience’s needs and preferences as well as the important techniques for structuring interviews, such as building rapport, evoking stories, and asking open-ended questions.

Delve into the construction of a comprehensive and human-centered research plan, consisting of six key components. This well-crafted plan will empower you to ask the right questions, establish precise objectives, and extract invaluable insights from your future customers and users.

Dive into the world of Human-Centered Design research methods – the coveted techniques that businesses hold in high regard. You're not alone if you've ever hesitated, just like many entrepreneurs and visionaries, to venture beyond the realm of simple surveys.

Because the more your product solves something that your customers want and need, the more chances that your product, idea, solution, and project will be successful because you've listened and empathized.

Could thinking like a scientist be the difference between being a successful entrepreneur and a frustrated one? In this episode, we will talk about harnessing the power of experimentation to launch your business and transform your entire approach to life and business.

¿Puede pensar como un científico marcar la diferencia entre ser un emprendedor exitoso y uno frustrado? En este episodio, hablaremos sobre cómo aprovechar el poder de la experimentación para lanzar su negocio y transformar por completo su enfoque en la vida y los negocios.